Download Ebook Social Selling Mastery: Scaling up Your Sales and Marketing Machine for the Digital Buyer
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Social Selling Mastery: Scaling up Your Sales and Marketing Machine for the Digital Buyer
Download Ebook Social Selling Mastery: Scaling up Your Sales and Marketing Machine for the Digital Buyer
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Audible Audiobook
Listening Length: 5 hours and 41 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media, LLC
Audible.com Release Date: March 28, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B06XWGKDF3
Amazon Best Sellers Rank:
Unless you've been living under a rock for the past few years you know that Social Selling is one of the most important trends in selling for decades. For that reason I was eager to pick up Jamie Shanks new book Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer.I'll be candid. Knowing Jamie Shanks from his presentations and blog posts, my expectation of Social Selling Mastery was that it would be a concise collection of social strategies for the individual. What I got however, was so much more. In addition to strategies for the individual, Social Selling Mastery contains information that is much deeper and rare.The book is broken down into three sections:Part One: Creating a Mindshift to Digital TransformationPart Two: Social Selling Mastery for the Sales ProfessionalPart Three: Building a Lead Factory with Digital Content MarketingI realized immediately how valuable and important these additional areas (Part One & Three) are as I reflected on my own efforts to operationalize social selling within my own organization. Jamie's experience and lessons from the school of hard knocks come out loud and clear in these pages. It takes you to core issues (and frankly places you may not have considered) when it comes to successfully rolling out social selling efforts.Jamie doesn't mince words - which is a quality I like. He is not afraid to give tough medicine about why a given area is important and what is required to succeed. Many times within these pages he makes statements like "If you are not willing to do X you will fail." That spells it out for you clear and simple. Do you want this or don't you? Are you willing to do this or aren't you? What's so great is that because the path to success is spelled out so clearly you can fully comprehend what you are committing to. I find this candor to be one of the most valuable aspects of the book.A good of time is invested in the importance of, and how to, integrate marketing and sales. This is a chronic problem in almost every organization today and Jamie gets tactical on how to address this and why it must be addressed for long-term success in social selling. Bravo for not looking the other way and offering a practical steps on how to get there!The strategies for the individual sales contributor met my expectations and were given in the context of the entire change initiative. The value in Part Two of the book is outstanding and makes Social Selling Mastery a worthy investment for lone wolf types who may not have garnered the support of their entire organization yet. It covers everything from macro-level strategies to the daily routine sales reps should follow. This section alone is worth the price of the book.There is equal value for sales and marketing leaders who seek to embark on the absolutely necessary incorporation of social selling into their sales and marketing operations. Myths are dispelled and discrete, actionable advice is given how to get from here to there. This is extremely rare information right now and the knowledge shared in Social Selling Mastery comes right from the streets of reality as opposed to theory.My expectations of Social Selling Mastery were greatly exceeded. It's not just a collection of social selling tips. Rather, it is a guide on how to implement social selling for both the individual and the organization backed by both data and experience. That approach I feel, will make Social Selling Mastery much more of a timeless work that will continue to be valuable for years to come. I recommend it for both individuals as well as organizational leaders. 5 Stars.
Jamie presents clear and compelling reasons via 3rd party stats, how social media has disrupted the sales process and cycle. In the first chapter there are a series of statistics, where if you are a B2B executive, will chill you to the bone if you do not have a fully fledged, integrated (Sales/Marketing) social selling system in place. Jamie continues with a concise series of chapters which outline processes and strategies your organization can use to make sure you and your organization do not end up as a "Ghost, lost in a sea of screaming voices". By the end of the book you feel empowered, armed with actionable intel that will dispel the wraiths who try to keep you from adopting new paradigms and achieving new outcomes. This a book which will transform B2B organizations who adopt its principles, and practices. .
It was a pleasure to read this excellent book. I have been following Jamie Shanks blog for some time and am a huge fan of his work. This book provides tips, instructions and a a road-map of how to implement social selling by either an individual or an organization to create a robust internal lead generation system.The advice he provides, while candid, is supported by data, experience and measurable results. If you want to learn how to design and execute social selling into your daily activities this book is for you. It will save you from learning through the school of hard knocks and it will be a resource that you will refer to often.
This book is great. It lays out your step by step plan of how to get your team into social selling and how to blur the lines between marketing and sales. It took me over 4 years to figure out many of the things he shares in his book. If you're just starting out or just thinking about getting involved in social selling, this is your go-to book.It's easy to read and should be sitting on your desk. Follow it and you will be successful
This book is undoubtedly the most useful guide on how to get started with Social Selling. Jamie Shanks guides you through step-by-step tactics and strategies for building, managing and reinforcing digital transformation within a sales team. It covers everything from macro level strategies for leaders to a daily routine for every sales rep to follow. Also, Jamie and Sales for life (his company) have implemented digital & social sales for all kinds of companies (Intel, SAS, Oracle, Thomson Reuters, etc). This book is a must!Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
In the conclusion of this outstanding book, Jamie mentions that he wanted to offer it as "a massive time saver for companies interested in adding social selling techniques to accelerate your speed-to-market". In the long run, 'Social Selling Mastery' WILL save your company thousands of man hours and millions of dollars as you integrate digital and social into your sales playbook. In the short run however, it'll cost you a little more time than anticipated. At the very least, you'll want to read it TWICE!
Tthe best handbook I have yet read on how to design, execute AND scale a productive and effective inbound lead generation program in the 21st century where the power balance between buyers and sellers has changed completely and where buyers’ behavior and their buying journeys are following completely different steps compared to the previous century.
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